Case Study

Dira System Windows & Facade – Lead Generation & Social Media Management Success story

Client Profile:

Dira System Windows & Facade is a leading manufacturer and supplier of premium aluminum system windows and doors in India. Established in 2001, they deliver innovative and high-quality architectural aluminum solutions for corporate offices, IT parks, hotels, hospitals, residential, commercial, and industrial projects. With a client-centric approach, Dira ensures seamless service from concept to installation, earning recognition for their elegant designs and superior craftsmanship.

Client Challenges:

1. The client's business was entirely offline with no digital presence.
2. Needed full setup including GMB profile, social media, ads dashboard, website, and landing page.
3. Client was skeptical about generating meaningful results online due to their offline-oriented operations.
4. Had no previous experience or digital footprints for similar manufacturing category businesses.
5. Low marketing budget due to uncertainty about outcomes.
6. Rare category for digital marketing—few competitors running ads.

Solutions Provided:

1. Analyzed and reviewed competitor strategies.
2. Developed a branded website: https://dirasystemwindows.com
3. Created custom landing pages for inquiries.
4. Ran awareness and traffic campaigns to build audience base.
5. Chose key locations for focused targeting.
6. Identified the ideal audience segment, their ticket size, and regional intent.
7. Set up social media pages, Meta Business Suite, and Google Business Profile.
8. Executed lead generation campaigns via Meta Ads using Lead Forms and WhatsApp.

Results Achieved: Trained the ad account with awareness campaigns in the first month. Initial lead cost was ₹130, optimized to under ₹70 within three months. Separate commercial campaign (targeting hotels, offices, gyms, etc.) was optimized from ₹400 CPL to ₹90 CPL. A separate residential campaign (targeting homeowners, villas, bungalows) resulted in 20+ conversions in first 2 months. Upgraded the brand’s social media with premium creatives and engaging content themes. Developed a dynamic website to increase organic presence and improve brand trust. Over 750+ leads generated in 5 months with 79 confirmed conversions (minimum ticket size ₹1 lakh). SEO campaign initiated for long-term organic ranking and traffic.

Initially, the client was unaware of digital lead generation. Our team walked them through the strategy and expected outcomes. After onboarding, we refreshed their social presence with a premium design, developed a detailed content calendar, and launched awareness ads to build familiarity. Lead generation campaigns followed. First-month results showed high CPL and junk leads, but by end of the month, we cracked an effective strategy, lowering CPL and boosting lead quality. The client was impressed by our support, video content quality, and consistent communication, resulting in a continued partnership.