#Job Opening : Sr.Performance Marketing & Strategy Lead

📍 Location: Baner, Pune (Work from Office)

🕒 Experience: 3 to 7 Years

🗂 Industry: IT Training & Digital Marketing Services

About Eternal HighTech Pvt. Ltd.

Eternal HighTech Pvt. Ltd. is a performance-driven digital marketing agency serving national and international clients. We specialize in lead generation, ROI-focused campaigns, and scalable digital solutions. We are currently hiring a Google Ads Specialist to join our team in Baner, Pune.

Core Role Objective:

We are seeking a high-caliber digital marketing expert with a proven track record of managing large-scale budgets and prestigious global brands. The ideal candidate will leverage their "360-degree" marketing knowledge to bridge the gap between high-level strategy and technical execution, driving exponential growth through sophisticated paid media and team leadership.

Enhanced Responsibilities & Key Deliverables

Strategic Leadership & Brand Growth

• Big-Brand Strategy Integration: Translate experience from working with industry-leading brands into actionable growth frameworks for our business, implementing enterprise-level best practices in scaling and brand positioning.
• 360-Degree Campaign Orchestration: Oversee the full marketing ecosystem, ensuring seamless integration between Paid Search, Social, Programmatic, and Organic channels to create a unified customer journey.
• Business Development Support: Identify untapped market opportunities and collaborate with the sales team to align marketing lead generation with revenue growth targets.

Multi-Platform Expert Execution

• Full-Stack Paid Media Management: Plan, execute, and optimize high-performance campaigns across Google Ads, Meta (Facebook/Instagram), LinkedIn, and YouTube, as well as emerging platforms.
• Advanced Optimization: Manage the complete lifecycle—from audience segmentation and creative direction to real-time bidding strategies and budget fluidity—to ensure maximum ROI and minimum spend wastage.
• Technical Excellence: Ensure flawless execution of conversion tracking, Pixel/API implementation, and GTM event setups to maintain data integrity.

Team Management & Collaboration

• Mentorship & Leadership: Lead and upskill the internal marketing team, fostering a culture of data-driven decision-making and creative excellence.
• Cross-Functional Coordination: Act as the primary bridge between content, design, and development teams to ensure all assets are conversion-optimized and brand-aligned.
• Stakeholder Reporting: Prepare and present sophisticated daily, weekly, and monthly performance reports, delivering high-level insights and strategic pivots to management.

Performance Tuning & Analytics

• Aggressive A/B Testing: Lead a rigorous testing roadmap for ad copies, landing pages, and creative hooks to constantly beat previous performance benchmarks.
• Deep-Dive Data Analysis: Utilize Google Analytics, Meta Business Suite, and advanced attribution models to decode user behavior and optimize the CPL (Cost Per Lead).
• SEO Strategy Oversight: Plan and execute SEO initiatives to ensure organic growth complements paid efforts for a sustainable digital footprint.

Candidate Requirements & Expectations

• Expert Knowledge: Must demonstrate expert-level proficiency in the technical nuances of Google, Meta, and LinkedIn algorithms.
• Confidentiality: Maintain strict non-disclosure regarding company strategies, client data, and internal growth hacks.
• Agility: Ability to perform additional duties as assigned by management. We operate in a dynamic environment; a “that’s not in my job description” mindset is not compatible with our growth culture.

Summary of Success Metrics

• Achievement of defined CPL and ROI targets.
• Successful implementation of big-brand scaling frameworks.
• Reduction in ad spend wastage through proactive daily monitoring.
• Demonstrated growth in team productivity and campaign sophistication.